A2P P2P is two concepts that derive from Short Message Service (SMS) innovation. The heart of the two lies in delivering 160 characters to individuals for various purposes under the umbrella of improving communication.
With A2P P2P, senders can digitize relationships in more efficient ways. Until today, the nature of SMS retains the principle of delivering concise messages. The attribute suits some of today’s individuals who seek short messages in the sea of Over the Top applications.
What distinguishes A2P P2P?
As the abbreviation suggests, Application-to-Person (A2P) refers to delivering messages from applications (usually websites) to recipients. It suits business-to-consumer (B-to-C) and business-to-business (B-to-B) communication schemes. Often called a commercial messaging platform, the A2P technology acts as a one-way communication system. It only delivers messages from brands, companies, or organizations and expects no replies from the recipients.
P2P works from individual to individual. No intermediary is required unlike in the A2P system. P2P is often used for interpersonal communication that involves small volumes of message sending. The P2P scheme loses its charm because of the growing Over the Top (OTT) message platforms, such as Snapchat and WhatsApp.
How A2P SMS will help your business
In contrast to the P2P SMS, A2P SMS is gaining popularity as a lot of people are working from home because of the COVID-19 pandemic. Companies and organizations need the platform for creating comprehensive and personal customer experiences.
And the A2P technology opens the opportunity for meeting the goals through rich customer relationship management. The A2P technology delivers business texts via mobile phones without requiring any Internet connection. Well-curated commercial messages will open for a real and deep connection between brands and customers.
As owners or marketers, you can utilize the A2P technology for delivering information on your business. For example, purchase notifications, product or service promotions, booking confirmations, and customer loyalty offers. A popular A2P message refers to a One-Time Password (OTP) or two-factor strong authentication that will ensure one’s transaction.
A2P SMS suits all business lines and for all business scales. E-traders, start-ups, local companies, and global brands can utilize the platform for gaining buyers and maintaining loyal customers.
Our company, PT Triple One Global, stands ready to help your businesses enriching customer communication based on your business field. Contact us to embark on this profitable journey by clicking here.
Also read: Disclosing A2P Vs P2P and Utilizing Them for Business