Understanding differences under the umbrella of A2P Vs P2P is an integral part of deploying SMS as a source of revenue. This article is disclosing some elements that differentiate the two along with the practices in the business world.
A2P Vs P2P is the derivative of SMS technology. It has been an old-fashioned platform for individual and business communications. SMS technology enables people to share information in concise and effective ways. The future of SMS remains profitable despite the growth of free chatting apps, such as WhatsApp and Telegram.
P2P is the abbreviation of Person-to-Person which clearly defines that it facilitates information exchange between two end-users. The information is shared via their mobile phones. They have to subscribe to a mobile operator to perform the message delivery.
P2P messaging accommodates human-to-human interaction. As recipients, you can reply back to the senders. Examples of the technology are 1-to-1 customer service and messages to and from a delivery or rideshare driver.
The second part of this A2P Vs P2P article is on A2P messaging. Unlike the previous mean, the A2P SMS utilizes an application, typically a web-based platform. Companies select this method for sending bulk SMS for subscribers, not from mobile devices. The broad work system is what differentiates the two from the technology point of view.
Another difference lies in the type of communication itself. While the P2P SMS enables give-and-reply messaging, the A2P SMS doesn’t work that way. Companies usually use the A2P SMS as one-way communication. They don’t wish the subscribers to respond.
Brands or organizations can use the A2P technology for delivering various business texts. For example, product promotions, appointment reminders, and real-time notifications. Given so, the A2P technology best suits all business lines. Banking and financial institutions can utilize the platform for sending information on the latest transactions and due dates. Hospital and insurance companies can utilize the A2P platform for delivering news on doctor appointments and insurance payment reminders.
Brands need to determine their business goals before selecting which will work the best. The A2P technology is recommended for reaching out to a huge number of customers who demand real-time business interaction. The A2P technology will better help the brands given its technology with an operational expense that is up for negotiation.
If your company is considering leveraging the A2P messaging, reach out to us by clicking the Contact page of this website. We stand ready to assist your marketing campaigns for growing customer base and increasing profit.
Also read: Using A2P and P2A Messaging for Keeping Up with Changing Customer