Probably much to your surprise, SMS messages remain popular for meeting individual and corporate requirements. The technology that surrounds Short Message Service firstly appeared in 1984 and maintains its relevance until today.
German engineer Friedhelm Hillebrand with his fellow researcher Bernard Ghillebaert experimented with a system that would enable message delivery through the telephone network using GSM standards. Six years later, their research succeeded, breeding the SMS technology that has been operational until today. GSM network under United Kingdom’s Vodafone became the first that delivered the first-ever SMS in history.
How SMS still prevalent for individuals
Today’s individuals become busier and more dynamic than ever. With smartphones at their hands, they can perform various tasks at once. SMS messages or technically termed as Person-to-Person (P2P) messaging remain popular for two reasons.
Firstly, SMS messages offer concise and straight-to-the-point messages. The rise of Over the Top (OTT) does breed significant growths for apps, such as WhatsApp and Telegram. However, the extreme message volumes may tiresome types of people that prefer SMS messages that value a message’s importance.
Secondly, SMS doesn’t require an Internet connection. This fact helps those living in remote areas to keep in touch with the latest trends. They, too, can still communicate with their friends or family members anywhere in the world.
In terms of brand communication, consumers prefer to receive SMS messages to emails. SMS messages have lower spam rates as compared to emails. In addition, subscribers will find the messages more personal. The Cellular Telecommunications Industry Association conducted a study that revealed SMS texts have a 2.8% spam rate, much below email’s 53%.
How enterprises can tap into the potentials
Application-to-Person (A2P) technology allows brands and organizations to create better and richer customer communication. The nature of SMS messages creates personal and instant impressions for the subscribers. The brand voice can reach out to their subscribers regardless of their residence and cellular phone types.
SMS remains the most effective communication tool because it can be read anytime. On the other hand, people don’t find email reading as part of their daily lives. Phone calls can annoy some of the subscribers.
To create a complete customer journey, companies need to form interesting and effective SMS messages. Make one that best delivers the brand value while at the same time respects the subscriber’s privacy. Group the subscribers into several levels of brand experiences. Companies can start by classifying them into potential, new, medium, and long-term buyers. Compose business texts accordingly.
The technology of A2P SMS is flexible, simple, and easy to send. Corporations will find the system helpful and trackable for measuring their marketing campaigns. If you’re interested in partnering with one, our company is equipped with the best tools for delivering top services for you.