The SMS sector in this article means industries that utilize SMS for optimizing their marketing campaign efforts. At least five sectors take the most benefits from the platform.
In this SMS sector-themed article, Short Message Service plays a pivotal role in enhancing customer relationship management. Despite the growing free chatting apps, SMS remains popular because of the high open-rate percentage. In general, using SMS effectively will boost sales and add revenue thanks to better customer handling.
From Retail to Healthcare Industry
Find out how each of the sectors reaches the goals through gradual processes in the following:
Typically, retailers deploy SMS for delivering information on product coupons and discounts to opted-in subscribers. The strategy helps them craft immediate and personalized customer relationships. Old or new, the subscribers will feel their needs are being taken well.
The challenge lies in how retailers create interesting and powerful SMS business texts. Some tips are calling their names, targeting discounts based on their purchasing history, and using proper languages.
- Restaurants and Hotels
Restaurants and hotels are among those in the hospitality industry. They can include SMS as part of their loyalty program. The examples of the program are sending information on exclusive discounts and offer for faithful customers. In particular, hotel management can deploy SMS for offering promotions on dates when the number of booked rooms are still scarce.
Similarly, restaurant owners can use SMS for informing on menus and discounts before lunch or dinner. The method may affect subscribers’ decisions for eating on that day.
- Real Estate
The next industry in this SMS sector-driven topic is real estate. SMS will assist real estate agents to expose the houses they are selling. In addition, SMS will increase the number of customers on the database. Doing consistently will assist the real estate agents in converting the subscribers into leads or even property buyers.
Health services can utilize SMS for informing on appointment schedules. This will implant a good impression in the hearts of patients because they won’t have to wait for hours. Doctors will also find the strategy to save their time. With the personalized service, patients will reduce possible stress resulting from hours of waiting. Hospitals will improve their reputations as well.
- Non-profit organizations
Not only for commercial industries, but non-profit organizations will also find SMS benefits for their charitable causes. Text-to-give campaigns via SMS will increase the number of donations from the public. The organizations can also use SMS for improving internal communication among staff and volunteers.
Also read: Detailing A2P SMS Market in Asia Pacific