A2P meaning holds key should you need to differ it from P2P messaging. Both of them refer to sending short texts that remain usable in today’s marketing campaign on products or services.

To begin with, let’s talk first on the definition of Person-to-Person or Peer-to-Peer/P2P messaging. The term means the process of exchanging Short Message Services or SMS between one mobile phone and another. The process utilizes a valid mobile network that requires both parties to subscribe to a mobile operator in advance.

One of the parties who act as the sender later delivers an SMS message. It later reaches the network operator that later forwards it to the recipient’s mobile phone. That’s how P2P messaging roughly works out.

Definition of A2P Messaging

On the other hand, A2P meaning closely ties to the definition of A2P messaging itself. A2P is the abbreviation of Application-to-Person which, as the term suggests, implies what it actually works out.

Unlike the P2P messaging, A2P messaging refers to the process of message delivery from an application, usually a web-based platform, to a recipient that uses a mobile phone. Henceforth, A2P messages mean messages that don’t come from a mobile device with a SIM card. This doesn’t apply to Call Me messages.

By understanding the definitions of the two, you can see that they differ only on the platform as the medium. While the P2P messaging relies on a mobile phone, the A2P messaging selects an application.

In terms of text content, the two accommodate for sending various messages. For business managers or marketers, A2P messaging is notable for delivering critical alerts, real-time notifications, and automatic online registration confirmations.

A2P messaging is lauded for its time-effective and short delivery. The platform is up for a customized budget plan that adjusts for business operating expenses. Our company, PT Triple One Global, is among A2P service providers who will work best to meet your business requirements. Our team consists of skilled staff who partner with Indonesia’s telco operators. Kindly fill up the Contact page to kick off our partnership.

Also read: SMS Marketing Platforms for High Conversion Percentages