Until now, there have been many applications of Augmented Reality in various needs, especially for business purposes. Although it has not yet reached its entirety, it has shown a strong impact in attracting the attention of its users and generating significant revenue growth, and for this reason, business people from one by one utilize this AR technology as a weapon in increasing their chances of success. Augmented Reality (AR) generally acts as a real time hub and a combination of integrated text, graphics, audio and several other enhancements to the customer’s screen and displays virtual objects into the real world. With the increasing use of social media, the Augmented Reality application provider focuses on developing location-based services for mobile devices.
Usually consumers use Augmented Reality “hardware” which includes smart phones with GPS, cameras, compasses and tilt sensing technology which are all integrated on one platform. This Augmented Reality application certainly attracts interest from various companies, because customers can use it to find locate places or products with maps and directions; customers also use it to find more in-depth information about certain products. Companies use this as an opportunity to contextualise products and send personalised promotional messages to their potential clients for up-selling, cross selling and increasing revenue growth.
Business level 1 continues to experiment with Augmented Reality applications in stores, online, and on mobile devices. Globally, retail space is getting fuller and customers are starting to not respond to traditional marketing methods, that’s where augmented pitching begins. Because buyers prefer the omni-channel strategy with a combination of online, mobile and conventional shopping for their convenience, brands and companies must think of new and innovative ways that can attract customers’ attention.
Examples of applications include allowing customers to virtually try clothes online or in a “virtual dressing room” at the store or how jewelry will be seen in certain lighting conditions and with certain skin colours. The point is how to give customers access to try the products they buy virtually and easily.
In terms of the application of AR for this business, in Indonesia it is still far behind compared to developed countries such as in the United States. But precisely! For this reason, the opportunity for the Augmented Reality market in Indonesia is still very high at present and the revenue growth that can be achieved is even greater because AR for Indonesia itself is not as mainstream as it is out there. Future Market Insight in future reports indicates that with the phenomenal implementation of Augmented Reality applications for mobile devices, retail opportunities at CAGR are expected to grow by more than 35% in the next few years.
In terms of application opportunities retail can be divided into, location search, and product search, access product information & receive relevant promotional messages. But FMI in the upcoming report highlights that after the initial sensation of mobile-based Augmented Reality around GPS, there has been development to develop richer and more graphically intensive applications that are expected to encourage even greater user interest. During the forecast period, FMI predicts functionality bound to expand its horizons to computer vision-based location services (such as image and object recognition) to provide the ability to visually identify stationary and moving objects.
FMI in its upcoming report highlights that there are several options for how vendors can take advantage of this opportunity. The success of Augmented Reality adoption among companies will depend on their ability to use it. Therefore, MonsterAR does not only serve in the development of the Augmented Reality application that you need, but also provides services in the form of ideas, concepts, and strategies for how to make the most of this technology.
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